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F1 Mercedes Ownership . The mercedes amg formula 1 team will now be owned by three separate parties, as ineos have come on board as a one third shareholder. Daimler reduced its shareholding in the team from 60 to 33.3. Who Owns Mercedes F1? EssentiallySports from www.essentiallysports.com Lauda tragically passed away that year, with his shares effectively reverting to daimler's control shortly after. Daimler ag, toto wolff, and ineos. However, the brand left the gang of mclaren group owners when it sold its remaining shares.